A New York City based startup, Frogmetrics, which consists of myself and 5 other like minded hackers and entrepreneurs, has officially launched publicly. Frogmetrics makes handheld devices that businesses use to give surveys to their customers at the point of experience. Translated to common terms: we make a survey that people actually want to take.

Imagine you have just finished eating dinner at a chain restaurant, and when the waitress drops off your check, the above hand held device is dropped off with it. The average survey takes about 25 seconds and consists of 3 or 4 questions. You tap the screen a few times, and you’re already done, long before the waitress has returned to pick up the check. Optionally, if you’d like to receive a coupon for 1/2 off your next meal, you can include your email address, but it’s not required.

That’s all well and good for you as the customer, but for the restaurant this opens up a whole new set of doors. The survey results are instantly available on the Frogmetrics web site, and they are broken down by location, region, and even employee. The management of a chain of locations can see how each location and employee is being rated with the click of a mouse. Additionally, if given the opportunity by a customer, the management can respond immediately to negative feedback, to rectify the situation before losing the customer permanently.

In addition to restaurants, we’ve also pilot tested in hotels, airports, doctors offices, conferences, and retail stores. Any customer facing business can benefit from our product.

We’ve had a great time working on Frogmetrics over the past 5 months, and we look forward to what the next 5 months will bring. Don’t hesitate to contact me if you’re interested in hearing more about what we’re working on.